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Channel: The Mobile Marketing Review» Mobile Marketing Association
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More consumers let their smartphones do the shopping

By Erin Kutz Special for USA TODAY When Te-kai Shu got to the register at Best Buy on Black Friday, he didn’t pull out a rewards card or coupon to rack up extra savings.”I whipped out my smartphone …...

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Mobile Commerce Gains Serious Traction; M&S Enable Mobile Shopping & More

A raft of recent reports show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. With the advent of mobile there’s a greater emphasis...

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